Thursday, October 31, 2019

Establish the topic from the paper Essay Example | Topics and Well Written Essays - 500 words

Establish the topic from the paper - Essay Example This reflects cowardice on the behalf of the chosen figures since no one has the courage to take responsibility for their actions. The author places a fraction of the blame on the media since they have the power to change the views and even desires of the masses. They go to the extent of digging up black patches from the history of the individuals who fall on their agenda of getting defamed, while the figures who are favored by them (for some reason) are linked with the hopes and happiness of the nation. The representatives of the parliament are equipped with the power to give their opinions on every matter that is raised in the respective decision making body. The author rightly raises the issue that the intellect and expertise of these individuals is naturally limited to a few fields of life. They might not be familiar with the technicalities of many fields of life but they are granted the right to make a decision about it. This threatens the stability and progress of the bodies fo r which the decision is being taken for. Matters are discussed as if they are a part of a game or race, whereas they should be dealt with productive discussions about the details and repercussions of the solution.

Tuesday, October 29, 2019

Results and Discussion Essay Example | Topics and Well Written Essays - 2000 words

Results and Discussion - Essay Example After leaving the substance in the test solution for some time, it is weighted to measure the extent of loss in its weight. It is considered to be the effective method of testing the material’s characteristics. In this chapter, a graphical representation of corrosion testing is given. The corrosion testing was performed with the solution of Nacl with the quantity of 0.9%. Ocp vs time A Pictorial Representation of OCP verses Time with sliding and no-sliding depiction. On x and y-axis, allocation of time and potential mV is given. 4.2 Tribocorrosion The second phase of experiment involves testing the tribocorrosion properties of materials. In the process of potentiostatic measurement, an application of a potential that is constant is applied on the sample with the measurements taken within a period of time. A curve is obtained as a result of this electrochemical process. Here the results of the experiment have been presented in graphical form and in the form of profiles. It has been shown that the effect is of two types in which one consisted of sliding and the other with no sliding. When sliding is done with OCP, it causes damage in the passive film. However, on current, sliding has the effect of increasing it at a significant level. It is important to mention that tribocorrosion is considered to be an invaluable area of research which needs further investigation by various researchers in future. The figure describe the test 1 in a graphical form where time versus potential mV is plotted at x and y-axis. The potential is shown to be increasing slightly with the time till the end. It can be seen from the figure given above that OCP as depicted in blue remains constant throughout except at starting and a near end point at 8000 and reach 0.3. However, HE OCP as exhibited in red color reached at a higher point at 0.4 where other points are the same as OCP. The figure represents the testing of distill water in a graphical form. The graph shows distill water go ing at the point between 0.4 and 0.5 reaching at 7000. The water was shown to be increasing rapidly at the starting point and slightly decreased at the other points till end. The figure represents the test at -750mV with the comparison of HE at-750mV. It is clear from this graphical representation that at-750mV final point is 8000 with 0.5 at y-axis. However, HE at-750mV is at the point above 0.4 but lower than 0.5. In the figure given above, a comparison of at+ 500mV has been given with HE at +500mV in a graphical form. -500mV is at the point 0.3 ranging from 0 to 10000 x-axis. However, HE at+500mV is shown at the starting point of zero from where it started increasing. The rate of increase remained constant for a while with a great decrease at the point of 10000. In this figure the load effect has been seen in forward direction and the results show slightly varied levels of load. The graphs depicts that at the load 0.5 COF began to increase and gets stable with the passage of time . However, the other loads show the stable position of COF at various points. This figure is the representative of effect of load in forward direction and shows average COF to increase considerably with loads. However, it decreases after some time and in the end does not require dependency of a load. The graph represents the effect of load in reverse form in which

Sunday, October 27, 2019

The Reputation of Alton Towers

The Reputation of Alton Towers Introduction Over the last decade, there has been a drastic change in the way in which consumers communicate with brands (Giannini, 2011). Instead of one-way communication in which companies present unsolicited information about brands and products through advertisements and promotion messages in the market place, they seek information when they are ready to participate in a dialogue and become part of a mutually beneficial community comprising of marketers and consumers (Giannini, 2011). Public relations is the field which emphasises the importance of two way brand relationship using both traditional and new media channels (Butterick, 2011). This essay focuses upon how Alton Towers Resorts can use the aspects of public relations as part of its marketing efforts to recover its damaged reputation which has caused it a significant loss in revenue due to the crash of Smiler roller-coaster in 2015. Significance of Trust Developing trust with the consumers contributes towards sustaining a needed market share and profitability in the long term (Giannini, 2011). Enhanced consumer trust in brands also contributes towards generating greater consumer satisfaction market place (Giannini, 2011). Alton Towers, which is the UKs most favourite and number one theme park (BBC, 2015), has enjoyed good consumer trust for years. Alton Towers has always taken the health and safety of its guests very seriously and consequently it has the best health and safety records among all the theme parks in the UK (Layton, 2015). All its rides are subject to thorough safety assessments undertaken by specialist maintenance engineers in line with strict procedures (Layton, 2015). The company also undertakes training of its employees and conducts regular health and safety audits (Layton, 2015). It has an excellent first aid care service and an on-site responder team trained by West Midlands Ambulance Service (Layton, 2015). Result antly, the company delivers 12.6 million individual rides every season (Layton, 2015). However, the reputation of Alton Towers following the accident of its Smiler roller-coaster ride in June 2015 has been damaged significantly. The accident resulted in several people being seriously injured and led to the temporary closure of the theme park (BBC, 2015). The accident had an adverse effect on its trading at the beginning of an important summer season (Schram, 2015). The company estimated that its half-year profit is expected to drop between 43%-54% from last years  £87m to  £40m- £50m this year (Schram, 2015). The suspension of market activity across all the other visitors attractions owned by Merlin the owner of Alton Towers also had a strong negative impact on the sales (Schram, 2015). Public Relations Strategy In order to recover the damaged reputation of the brand, Alton Towers needs to deploy a public relations campaign to engage with the public rather than run a marketing campaign. Public relations campaign enable organisations to respond to a business challenges such as the one faced by Alton Towers in the aftermath of Smiler roller-coaster accident rather than simply produce favourable media coverage. Smith (2013) asserts that public relations theories primarily identify a four-phase process for devising and implementing a public relations campaign. Public relations theorists have summarised these as: (1) the RACE acronym (research, actions, communication and evaluation); (2) the ROPE acronym (research, objectives, planning, and evaluation); (3) and the RAISE acronym (research, action, implementation, strategy, evaluation) (Kendall, 1997; Hendrix and Hayes, 2010). All these theories revolve around the basic four-phase model which involves (1) analysing the environment, (2) identific ation of audiences and objectives, (3) development of a strategic approach and (4) development of the implementation plan (Smith, 2013). Smith (2013) has combined all these theories to offer a comprehensive strategic planning framework for public relations campaign comprising of the above four basic phases. It is as follows: Formative Research Analysing the situation Analysing the organisation Analysing the publics Strategy Establishing goals and objectives Formulating action and response strategies Developing the message strategy Tactics Selecting communication tactics Implementing the strategic plans Evaluating Research Evaluating the strategic plan (Smith, 2013 p.16) Formative Research In the above, the background of the company and the situation and its impact upon the image of the brand and its revenue has briefly analysed. Therefore, it is now imperative to analyse the publics or the stakeholders that are to be affected by the public relations campaign. The identification of the publics will enable the marketers to select a suitable channel of media to best engage the audience (Baines, et al. 2007). Publics are defined as a group of people having a common interest and values in a particular situation (Reddi, 2009). In public relations, publics are a group of persons, especially one that is interested in or affected by an action or an idea of an organisation (Reddi, 2009 p. 68). In this instance, publics comprise of all the active audience who are connected, however loosely, by some common concern which has consequences for Alton Towers (Hallahan, 2000; Reddi, 2009). Public relations theorists have identified a basic set of publics or stakeholders which are applicable to most organisations. For instance, Baines, et al (2007) have identified the following groups of publics: Employees Potential Employees Suppliers of goods Distributors Customers Financial markets Opinion leaders and formers The community Other publics Reddi (2009) has identified some additional groups as: Media public International public Friedman (2006) further adds the following stakeholders: Competitors Government, regulators and policy makers From these groups of publics, the main focus of Alton Towers public relations campaign should be the external stakeholders from the general population, such as the (1) community, (2) customers (individuals, companies, schools, etc.), (3) media public, (4) financial markets (including investors) (5) opinion leaders and formers (5) other publics such as those affected by the accident, and (6) government and policy makers. The reason behind this selection is that apart from the recent Smiler roller-coaster accident, Alton Towers has one of the best track record of ensuring safety and health which is presumably well recognised by the internal stakeholders such as employees, distributors, suppliers, etc. The current challenge pertains to regain the trust of external public within the wider population, which has been distorted by the increased focus of commentators on a single incident. In order to make the campaign most effective, Alton Towers should prioritise its publics if in case it is faced by the constraints of budgets and resources. Prioritising the public can help a company to run an effective campaign even within a tight budget (Baines, et al. 2007). The publics of Alton Towers can be prioritised through the power/interest matrix. Strategy The second phase of the public relations campaign relates to formulating objectives, actions and message strategy. Pople and Turnbull, (2012), state that effective objectives should be SMART that is, specific, measurable, achievable, resourced and time-based. Furthermore, these objectives can be cognitive, affective and/or conative (Lantos, 2010). Cognitive objectives are those that relate to creating awareness about something and encourage people to think. Affective objectives are those that shape the attitude, opinion or feeling of the publics about an issue. Conative objectives encourage the audiences to act in a certain way (Lantos, 2010) (see figure 1). Figure 1 (Source: Lantos, 2010 p. 503) In order to overcome the challenge pertaining to the reputation of Alton Towers, the company can combine a set of cognitive, affective and conative SMART objectives for its public relations campaign. These are as follows: To enhance the awareness of the health and safety measures undertaken by the company in the UK by May 2016 to achieve a 50% growth in sales in the following summer season This is a cognitive objective aimed at encouraging the target audience to be assured that a trip to Alton Towers is safe and that the company takes every measure humanly possible to avert any untoward incident Rebuild the trust of public in thrill rides at visitors attractions and theme. Change the attitude of at least 100,000 members of the publics by May, 2016. This is an affective objective aimed at regaining the trust of skeptical people in thrill rides and its safety standards at Alton Towers. To generate the positive feedback of at least 100,000 people about the support provided by Alton Towers to those affected and physically impaired by incidents at Alton Towers and built an Alton Towers Cares image in the eyes of public. This is a conative objective which will encourage the public to provide their feedback over different forms of social media regarding Alton Towers pledges to support those affected by its rides. The message strategy of Alton Towers should be to convey that it is most committed to ensuring safety and health of its guests and that is does not leave any stone unturned in this regard. Acknowledging that accidents do occur in even in the safest environments, the company is very sympathetic towards those affected by its operations in case of any untoward incident. Tactics Once the objectives, actions and message strategy has been finalised, the next step is to determine the tactics through which the public relations campaign will contact and convince the target audiences. This entails choosing the most appropriate channel of communication through which to contact each of the target public (Gregory, 2010). Gregory (2010) asserts that the set of tactics used in any public relations campaign should engage the right number of public and get the desired message across to them in a reasonable cost. Out of the many tactics identified in the literature, the ones related to media relations , customer relations, community relations, and government relations are most suitable to the current campaign. Media Relations Marketing communications literature identifies several tactics for communicating a brands message to its target audience. Within these tactics, the ones related to media relations include press and video releases (Fill, 2011). Alton Towers should prepare and distribute a press/video release showcasing the preparations it makes for safety and health, training provided to its staff in this regard and the readiness of the company to overcome any untoward incidences to establish that the resort is a safe place for visitors. This tactic will cover the cognitive aspect of Alton Towers public relations campaign. The company can also inform the general public through media regarding its pledges for the support of the affected people. Customer Relations For managing customer relations, Alton Towers can utilise marketing communication tactics such as advertising, internet, social networks, new letters, direct mail, and media relations tactics (Fill, 2011). Advertisements: Celebrities endorsement Alton Towers can engage with celebrities and opinion leaders to visit the resort and project their endorsement through advertisements over television and social media to make consumers feel that a trip to Alton Towers is safe for themselves and their families. Social Media Alton Towers can arrange for celebrities and opinion leaders to post their photos of visits to the resort over social media. This tactic will cover the affective aspect of Alton Towers public relations campaign. Community Relations For community relations, direct involvement is the most effective marketing communication tactics (Fill, 2011). Direct Involvement Alton Towers can invite groups from local communities such as companies, schools and institutions to visit the resort and directly observe its commitment to safety and health. It is important to engage these groups to regain their trust in Alton Towers safety measures because these group are often conduct risks assessments before making any bookings at resorts such as Alton Towers. Government Relations Messages can be communicated to governments through official publications such as background material, literature and group briefings (Fill, 2011). Alton Towers can publish reports and literature about its safety procedures and measures to avert incidents; publish inquiry reports to ascertain the causes on any incidents for any concerned government department and regulatory bodies to ensure transparency for its operations and compliance with industry standards. Evaluation The last phase of the public relations campaign relates to evaluation of the strategies and tactics employed in the campaign to determine whether the stated objectives have been achieved (Michaelson and Stacks, 2011; Smith, 2013). The provisions of the SMART objectives have already provided measures to assess the success of the strategies and tactics. The success of this current public relations campaign will be measured against the achievement of a 50% growth in sales in the upcoming summer season in the year 2016; a positive change in attitude of at least 100,000 visitors towards thrill rides during the same period, and receiving at least 100,000 positive feedback for the companys support efforts for the affected people over various forms of social media. Conclusion The above public relations campaign can be effective in rebuilding the companys damaged reputations in the eyes of public following the accident of Smiler roller-coaster ride in June 2015. This public relations campaign can work hand in glove with Alton Towers marketing efforts to regain its lost market share and levels of profitability. References Baines, P., Egan, J and Jefkins, F. (2007) Public Relations. Oxford: Routledge. BBC (2015). Alton Towers rollercoaster crash causes Merlin profit warning. Available from  http://www.bbc.com/news/business-33672357 Butterick, K (2011). Introducing Public Relations: Theory and Practice. London:Sage. Fill, C. (2011) Essentials of Marketing Communications, Harlow: FT Prentice Hall Friedman, A.L. and Miles, S. (2006). Stakeholders: Theory and Practice, Oxford University Press Giannini, G. (2011). Marketing Public Relations. New Delhi: Dorling Kindersley. Gregory, A. (2013). Planning and Managing Public Relations Campaigns: A Strategic Approach. London: Kogan Page Publisher Hallahan, K. (2000) Inactive Publics: The Forgotten Publics in Public Relations. Public Relations Review 26(4): 499-515 Hendrix, J. and Hayes, D. (2010). Public relations cases (8Th ed.). Belmont: Thomson Learning. Kendall, R. (1997). Public Relations Campaign Strategies. New York: Addison-Wesley. Lantos, G (2010). Consumer Behavior in Action. New York: M E Sharpe Layton, J (2015). Thirty accidents at Alton Towers in three years, figures reveal. Birmingham Mail. Available from  http://www.birminghammail.co.uk/news/midlands-news/thirty-accidents-alton-towers-three-9397443 Michaelson, D and Stacks, D. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal, 5, 7-8. Pople, A. and Turnbull, S. (2012). Advertising and Public Relations. Pearson, Harlow. Reddi, N. (2009). Effective Public Relations and Media Strategy. New Dehli: PHI Learning. Schram, B (2015). Alton Towers crash: Smiler ride accident dents Merlins sales. International Business Times. Available from  http://www.ibtimes.co.uk/alton-towers-crash-smiler-ride-accident-dents-merlins-sales-1520075 Smith, R. (2013). Strategic Planning for Public Relations. New York: Routledge

Friday, October 25, 2019

Charlotte Brontes Childhood Influences to Become a Writer :: Charlotte Bronte Author Essays

Charlotte Bronte's Childhood Influences to Become a Writer Charlotte was born to in 1816 in Yorkshire to Patrick Bronte and his wife. She was one of six children, an averaged size family in those days. The family were moved to Haworth (a small village in the west Yorkshire moors) in 1820. Sadly a year later Mrs Bronte died leaving the six children in her sisters care. Charlotte had to cope with the death of a mother when she was very young and the death of her two elder sisters a few years later. She had to learn to care for herself and to be more independent. This may have helped Charlotte to be able to empathise with the feelings that arise when somebody dies. In later years she was then able to use these feeling in her novels. Having to be independent may have helped her to be able to make up the character Jane Eyre as she was in a similar situation to as Charlotte, having to learn to care for herself and having to cope with the death of a parent. In 1824 Charlotte was sent to boarding school with three of her four sisters. The appalling conditions at the school had a long term affect on the two elder sisters and this is where Maria and Louisa died. After the death of Maria and Louisa Charlottes father brought all his children home. Charlotte made this school the model for Lowood institute in Jane Eyre. So although she had been through horrible times she was able to use them to her advantage. After their mother and two eldest children had died, Charlotte was left with her sisters Emily and Anne and brother Branwell to the care of their father, and their strict, religious aunt, Elisabeth Branwell. The children created imaginary kingdoms, which were built around Branwell's toy soldiers, and which inspired them to write stories about the fantasylands of Angria and Gondal. Charlotte had a very big imagination at an early age and having a brother and sister that shared this imagination helped her to expand on it. All of Mr Brontes children were encouraged to read widely.The Bronte children were avid readers and they loved to make up stories and then share them with each other. In later life Charlotte started a new school and after she had left the school she then returned to it a few years later as a teacher. She was able to practice her writing skills and learn how to teach them to others. In 1841 Charlotte became a pupil at the Maison d'education pour les jeunes, in Brussels.

Thursday, October 24, 2019

The Good Earth’s Relationship Between Wang Lung and O-Lan

The relationship between O-lan and Wang Lung is stabilized by O-lan’s hard work and resourcefulness, based largely upon a woman’s inferiority, and threatened by superficial tendencies. Their affiliation also ends romantically with the loss of love and is regretted, in the end, with sufficient sympathy. O-lan proves to be beneficial through means of outdoor labor. In the afternoon she took a hoe and a basket and these upon her shoulder she went to the main road leading into the city where mules and donkeys and horses carried burdens to and fro, and there she picked the droppings from the animals and carried it home and piled the manure in the dooryard for fertilizer for the fields† (Buck 29). O-lan also proves her helpfulness by performing household chores, to much of Wang Lung’s appreciation. â€Å"And she took their ragged clothes and with thread herself spun on a bamboo spindle from a wad of cotton she mended and contrived to cover the rents in their win ter clothes† (Buck 29).Although this is true, Wang Lung’s gratitude towards O-lan appears repressed as he constantly hides his feelings for her in the beginning. The protagonist immediately becomes mortified by his affection for O-lan. â€Å"And then he was ashamed of his own curiosity and of his interest in her† (Buck 30). Wang Lung subsequently attempts to dissuade these thoughts. O-lan’s aid and usefulness obviously weakens the tension between both spouses and creates a more mutual, stable life at home. Arguments are rarely heard amongst the lips of either husband or wife.This may be due to O-lan’s unusual quietness. â€Å"But she never talked, this woman, except for the brief necessities of life† (Buck 30). This silence almost utterly terminates all heated conversations. However, it also enhances her appearance as a slave and overall working image. â€Å"But in the day her clothes, her plain blue cotton coat and trousers, covered all tha t he knew, and she was like a faithful, speechless serving maid, who is only a serving maid and nothing more† (Buck 30). Women, in ancient cultures are, as shown in The Good Earth, thought to be of lesser value than that of men. She was, after all, only a woman† (Buck 30). On numerous occasions, O-lan is treated as if she is a piece of property obtained by her new husband. â€Å"It seemed that during these next months he did nothing except watch this woman of his† (Buck 28). Wang Lung acts this way due to the environment in which he grew from, where both elders and men reign, leaving women at the bottom of the totem pole. Wang Lung’s uncle once questioned, â€Å"Have you not heard it said that in the Sacred Edicts it is commanded that a man is never to correct an elder,† (Buck 66).As the novel progresses, Wang Lung’s thoughts of his wife’s exterior begin to surface as superficial tendencies emerge. He complains of her horrid hair and ro ugh features. â€Å"He saw for the first time that her hair was rough and brown and unoiled and that her face was large and flat coarse-skinned, and her features too large altogether and without any sort of beauty or light† (Buck 179-180). These cruel comments are the first slap in the face of O-lan, as Wang Lung’s manly instincts begin to kick in and he discovers beauty abroad.Lotus enters the story when Wang Lung gives into the temptation of lust. He buys her, despite the fact that he is a married man. Threatening the relationship between O-lan and Wang Lung, Lotus slowly tears the couple apart even more than they were before. Earlier in the novel, during the raid of an aristocrat’s home, O-lan finds many valuable gems within the walls. Once money becomes a necessity, Wang Lung asks for the gems in order to grant them to the House of Hwang in return for additional land.O-lan is allowed to keep only two of her choosing and she quickly decides on two pearls: And he was moved by something he did not understand and he pulled the jewels from his bosom and unwrapped them and handed them to her in silence, and she searched among the glittering colors, her hard brown hand turning over the stones delicately and lingeringly until she found the two smooth white pearls, and these she took, and tying up the others again, she gave them back to him. (Buck 157-158) These white spheres represent more than just the upcoming twins. They also symbolize Wang Lung’s love for O-lan, no matter how limited it may be.Once Wang Lung becomes completely entangled inside Lotus’s web of desire, he demands that O-lan give him the pearls at once so he could, in turn, award them to his concubine. This simple act may be construed as Wang Lung’s thievery of his affection for O-lan and Lotus’s gain in the matter. As O-lan begins to die, she utters a phrase that entirely reveals all of her inner thoughts. â€Å"Well I know I am ugly and cannot be loved—,† (Buck 277). These ideas show her lack in confidence that may have been even more destroyed with Wang Lung’s brutal behavior and harsh words.Wang Lung, however, felt guilt beyond measure and â€Å"wondered and grieved at himself most of all because what she said was true, and even when he took her hand, desiring truly that she feel his tenderness towards her, he was ashamed because he could feel no tenderness, no melting of the heart such as Lotus could win from him with a pout of her lips† (Buck 277). This not only serves as evidence of Wang Lung’s sympathy towards O-lan and his regret for everything that he induced. It also reiterates the fact that Wang Lung and O-lan’s relationship changed instantaneously as his feelings for Lotus blossomed.

Wednesday, October 23, 2019

Abc Model of Crisis Intervention

Although not everyone that comes across a stressor in life will experience a crisis, some are unable to cope with the stressor in a healthy manner and eventually succumb to a crisis. If this person does not receive the adequate crisis intervention during this state, he or she is likely to be unable to function at the level he or she had been functioning before the crisis. This will inevitably lead to additional crisis scenarios for every stressor they must face in life. This pattern can go on for many years until the person’s ego is completely drained of its capacity to deal with reality; often such people commit suicide, kill someone, or have a psychotic breakdown. † (Kanel, K. 2007). In order to be able to help the client to the best of the counselor’s abilities, the ABC Model of Crisis Intervention provides a useful guideline to learn about crisis intervention.In our textbook, Kanel states that â€Å"The three aspects of a crisis are (1) A precipitating event occurs; (2) the perception of this event leads to subjective distress; and (3) usual coping methods fail, leading the person experiencing the event to function psychologically, emotionally, or behaviorally at a lower level than before the precipitating event occurred. † In order to successfully help a client cope with a crisis, these three components must be recognized so that the counselor can help the client identify and overcome the crisis.The perception of the event is by far the most crucial to identify, as this is the one that can help the counselor select the best treatment for the client. In order to be a successful crisis intervention counselor, the most important skills needed are listening to the client with a compassionate and empathetic ear. According to our textbook, the most basic skill of helping is listening. â€Å"Good eye contact, attentive body language, expressive vocal style, and verbal following are valuable listening tools. † (Kanel, K. 2007).Thi s implies that by listening to your client and demonstrating genuine care, sympathy and interest, you can build a trusting rapport with your client and enable them to truly open up to you. If you are unable to build this rapport, you will go nowhere with a client that is either too embarrassed or not confident enough in your ability to help them. It is critical to identify the client’s perception of the event in order to help them. This is what will tell you what the problem at hand truly is. By doing so, the counselor can help the client identify the problem and overcome their issues.I like to use the Cognitive Tree as a metaphor rather than as a guideline of sorts. You need to get to the root of the problem in order to determine how to fix it. If your roots are healthy, your branches will blossom. But if your roots are damaged and aren’t dealt with in a constructive and healthy manner, your branches will wither and perish. I would identify the precipitating event by directly asking the client why they came to see me. After this initial question, I would follow with several open ended questions in order to allow the client to not only describe what the problem is, but also how they perceive the problem to be.Questions like â€Å"What does this mean to you? † or â€Å"†What emotions are going on inside you? † can allow them to express in detail their perception, without making any assumptions for them. As with any patient/client relationships, there are several ethical considerations that should be paid special attention, and if any are present, should be reported immediately. These include any suicidal or homicidal thoughts or intents made clear by the patient. If it is a possibility that they may endanger their life or someone else’s life, this must be reported. Any forms of abuse are also not to be allowed or tolerated, much less encouraged.This includes child abuse, elder abuse and even spousal abuse. Whether the ab use is happening to them, someone else in their household or they are the abuser themselves, this is not to be taken lightly and would need to reported and fully investigated to ensure the best interests of the client as well as their immediate family. Substance-abuse issues also need to be addressed and in that case, adequate treatment would include detox and/or rehab services. Finally any medical concerns that may have arisen are also of concern and should be dealt with immediately.For instance, if since the event the client has become a hoarder or compulsive sex addict, these issues must also be dealt with appropriately. There are many methods of coping treatments available to your clients in today’s day and age. Most traditional forms of coping treatments are those such as support groups or 12-step groups, individual or family therapy, legal aid, or even reading self-help books. Preventative techniques of coping help the client prepare for future stressors in their lives and thus help them to be more able to cope with these stressors in a normal and healthy manner.I would most likely recommend the client to meditate daily in order to remain calm. I would also tell them to envision any stressors that can ever possibly arise and to already plan how they would react to it. For instance, if a client is scared that their husband may need to have a surgery performed, I would tell them to decide how they would deal with it if it does happen. By doing so, they will already begin to face their demons and it will not appear as scary as it did.So when it does happen, it lost all of the unexpected surprise element and can be easier to deal with. The most important thing I must keep in mind as I try to help patients cope with their crisis is that they can be the best counselor to themselves by pretending a friend of theirs was going through a similar situation. What advice would they give their friend? Odds are that is the best advice anyone can give them, so th ey might as well listen to their own advice.References Kanel, Kristi (2007). A Guide to Crisis Intervention. Belmont, CA; Cengage Learning.